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Short-Form vs Long-Form: What Type of Video Gets Agents the Most Leads?

When it comes to real estate marketing, video is non-negotiable. But here’s the question I hear most often from agents: Should I focus on short-form Reels or long-form YouTube videos? The truth is — both have unique strengths, and the best strategy often combines them. Let’s break it down.


The easiest way to get started with short form video, is to record on your phone.
The easiest way to get started with short form video, is to record on your phone.

Short-Form Video (Reels, TikTok, Shorts)


  • Pros:

    • Quick to make and easy to consume.

    • Boosts visibility — Instagram and TikTok push Reels to new audiences.

    • Great for brand awareness and top-of-funnel leads.


  • Best For:

    • Tips, FAQs, quick property highlights, behind-the-scenes.

    • Staying top-of-mind daily with your audience.



Long-Form Video (YouTube, Facebook Lives)


  • Pros:

    • Builds authority and SEO presence (YouTube is the 2nd largest search engine).

    • Deeper education: perfect for market updates, neighborhood guides, or full listing tours.

    • Content lives forever and keeps generating leads.


  • Best For:

    • Evergreen content like “Buying a Home in [Your City]” or “Cost of Living in [Your Area].”

    • Building trust with clients before they even meet you.



The best place to post your Long-form Content is on a Branded You Tube Channel.
The best place to post your Long-form Content is on a Branded You Tube Channel.

The Winning Strategy: Use Both


  • Short-form gets you seen quickly and often.

  • Long-form builds lasting credibility and drives serious leads.

  • Together, they create a marketing ecosystem: short Reels tease content → direct viewers to your long-form YouTube → leads flow into your inbox.



Quick Example


  • Post a 30-second Reel: “3 Things Buyers Need to Know Before House Hunting in Canton, GA.”

  • In the caption: “Want the full breakdown? Watch my YouTube video for all 10 tips.”

  • Boom — short-form drives traffic to long-form, and long-form nurtures serious clients.



Realtors who embrace both formats stand out in a noisy market. Short-form is your handshake. Long-form is your in-depth conversation. Together, they turn strangers into clients.



👉 Want help planning, filming, and editing videos that bring in business?

Rose Harper Media builds complete video strategies for Realtors. 





 
 
 

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