Do Farming Postcards Still Work? The Truth About Direct Mail in Real Estate
- Samantha Pearlman
- Sep 23
- 1 min read
In a world where Realtors are flooding Instagram, TikTok, and YouTube, you might wonder: are farming postcards still worth it? The answer is yes — when done right. Direct mail isn’t dead. In fact, it’s one of the few ways to guarantee your brand physically lands in the hands of potential clients.
Why Postcards Still Work
Physical Connection: Unlike a social post that disappears in seconds, a postcard stays on the fridge or counter for weeks.
Hyperlocal Targeting: Direct mail reaches the exact neighborhoods you want to farm.
Less Competition: While agents fight for attention online, postcards stand out in the mailbox.
Tangible Proof of Success: “Just Sold” and “Market Update” cards build authority and credibility.
Best Practices for Realtor Postcards
Be Consistent – Farming only works if you show up month after month.
Add Value – Include market stats, tips, or QR codes to videos (not just “hire me”).
Keep it Clean – High-quality design and branding are non-negotiable.
Strong CTA – Always include a next step: “Scan for a free home valuation.”
Real ROI of Farming Postcards
Agents who consistently farm neighborhoods with postcards often dominate those areas over time. Think of it as a long-term investment, not a quick win.
Farming postcards aren’t outdated — they’re underutilized. When paired with video and digital strategies, they can make you the go-to agent in your neighborhood.
👉 Need polished, branded postcards that actually get noticed?
Rose Harper Media designs custom direct mail campaigns for Realtors.
Comments