Instagram Reels are no longer optional for real estate agents who want visibility. Short form video is one of the fastest ways to stay top of mind, build familiarity, and attract new conversations in your market. The problem is not that agents are not posting. The problem is that they are posting without strategy. If you have not yet built a clear real estate video marketing strategy, start here first . Reels should support your larger plan. Not replace it. Why Instagram Reel